The Practical CMO by Chief Outsiders

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Lies, Damned Lies, and Marketing

Atul Minocha Lies, Damned Lies and Marketing

This podcast is a very unusual, but realistic, view of what Marketing does well, and what it doesn’t do well.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated.

Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.

In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results.

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