The Practical CMO by Chief Outsiders

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Core Reasons for Poor Alignment of Sales & Marketing

Bob Lambert Part 2



This is a continuation of the conversation with Bob Lambert of Samurai Business Group, LLC. We pick up with Bob talking about the reasons poor alignment happens. He says there must be three things in place:

Understanding the goal - a clear view of your future.

Getting a strategy alignment supporting that goal

Understanding and accepting the role each person plays to get there.

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