The Practical CMO by Chief Outsiders

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“Internal” Networking - Your Key to Communication Success

Graham Dobbin on The Practical CMO with host Mark Coronna

Even the smallest companies can be challenged by poor internal communications. Fortune- sized enterprises? Sure. But small- and mid-sized business? Yes, it happens too often in these businesses. You might ask how and why that can happen when you have an employee base of less than 200 and everyone works in the same facility. I asked that question after observing poor communications--and the negative effects of having a workforce which is not aligned--hurt business performance—over and over.

Today’s approach to the topic of “failure to communicate” will explore an innovative way to improve communications—focusing on building an “internal” network.

Additional resources referred to in this program can be found here.

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