The Practical CMO by Chief Outsiders

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Fixing the Sales and Marketing Communications Fundamentals

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What should you plan for if you are looking to add to or upgrade your Marketing or Sales management in 2020? What new challenges might you face as the talent pool changes? We'll address these key staffing questions:

  • How are expectations evolving for both companies and candidates, and are millennials
    really that different
  • Will the labor market look like overall and what do best practices should you consider to
    recruit and retain staff effectively?
  • How will you find Marketing talent as Marketing continues to evolve and become more
    complex?
  • And what are the implications of the new role of “Chief Growth Officer?”

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