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      About The Practical CMO

The Practical CMO

Guest: Matt McKnight

Episodes

Fixing the Sales and Marketing Communications Fundamentals

Wednesday Jan 15, 2020

Fixing the Sales and Marketing Communications Fundamentals

Wednesday Jan 15, 2020

What should you plan for if you are looking to add to or upgrade your Marketing or Sales management in 2020? What new challenges might you face as the talent pool changes? We'll address these key staffing questions: How are expectations evolving for both companies and candidates, and are millennialsreally that different Will the labor market look like overall and what do best practices should you consider torecruit and retain staff effectively? How will you find Marketing talent as Marketing continues to evolve and become morecomplex? And what are the implications of the new role of “Chief Growth Officer?”

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