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I'm Mark Coronna, host of The Practical CMO. My goal for this podcast is simple: To provide you with relevant, timely content on issues and opportunities related to Marketing and Sales performance. I’ve managed these disciplines multiple times and I'll also bring in some excellent subject matter experts—people who share my passion for continuous improvement, growth, and innovation.

Tune in for up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance. We'll be discussing techniques like ideal customer profiles and the power they bring to improve customer acquisition. We'll discuss effective digital programs and ways to get the highest return from your Marketing and Sales investments and programs.

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