The Practical CMO by Chief Outsiders

The Practical CMO by Chief Outsiders header image 1

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business


Ideal Customer Profiles are definitely a “Marketing buzz” term today, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs. an Ideal Customer Profile describes the characteristics of the best customer you would like to acquire and maintain over time.

Read the rest of this entry »

Podbean App

Play this podcast on Podbean App