The Practical CMO by Chief Outsiders

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Outperform Your Market: Embedding Horizon Growth Into Your Management Process

Tom Sween is Mark Coronna's guest on The Practical CMO

Two companies may take the same business processes or tools and adopt and implement them totally differently. Sometimes, there’s no “better or worse,” it’s more about making these tools and processes work best for you. 

Here’s an example. There are many ways small- and mid-sized businesses implement EOS/Traction management disciplines. Some use formal implementers, some contract with part-time integrators, and some try to do the whole thing themselves. Any of these approaches can work, as long as you embed the discipline into your ongoing management processes.

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