The Practical CMO by Chief Outsiders

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A Realistic Evaluation of EOS® - What it does and doesn’t do for your business.

March 24, 2020


Many consider EOS®/Traction to be a best practice management discipline. Many small- and mid-sized businesses have adopted Traction to beef up their management processes as it provides a structured approach to aligning and prioritizing key initiatives and projects.

As a process, Traction doesn’t have a mechanism for developing actual content. For example, Traction implementation requires content like a one-page Marketing plan and a ten-year plan. Traction works best when paired with great content like that generated from planning approaches such as Horizon Growth, which is a best practice for planning your future revenue and profit streams.

This program is an honest evaluation of what EOS®/Traction can and cannot do for your business.

The follow-on program will discuss how you can generate the content required to have a more effective Traction implementation. Together, these two programs will provide practical approaches with a goal of continuous improvement—one through improved planning for future growth and the second through improved execution.

Additional resources referred to in this program can be found here:

Original Article was written by the Host:

Traction: Get a Grip on Your Business:

The Practical CMO is sponsored by Chief Outsiders. Chief Outsiders is an Executives-as-a-Service firm. We have placed over 850 CMOs into client companies.

Our mission is to help companies with their growth challenges by providing a CMO to crystalize the growth strategy and get the growth plan implemented. Chief Outsiders brings the discipline of marketing to companies who’ve never had a VP of Marketing or CMO in the executive suite. CEOs often engage them when they are frustrated with their organization’s ability to implement their vision for growth. Their objective is not to place a permanent CMO into the organization, but to get the marketing function working, and then leave a strong foundation for clients to operate.

Chief Outsiders, we're here when you need an interim, highly qualified C-Suite solution. Let us help lessen your frustration - visit