The Practical CMO by Chief Outsiders

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EOS® and TRACTION is an excellent management process, but where does the content come from?

April 20, 2020


Many consider EOS®/Traction to be a best practice management discipline. Many small- and mid-sized businesses have adopted Traction to beef up their management processes as it provides a structured approach to aligning and prioritizing key initiatives and projects.

Traction only works when you have a mechanism for developing the required content. Traction implementation requires content like a one-page Marketing plan and a ten-year plan. Traction works best when paired with great content like that generated from planning approaches such as Horizon Growth, which is a best practice for planning your future revenue and profit streams.

This program covers the development of key content like the one-page Marketing plan: how to create it, tools you can use, support that is available.

The follow-on program will discuss how you can generate the content required to have a more effective Traction implementation. 


Additional resources referred to in this program can be found here:

Original Article was written by the Host: Developing EOS Content

Original Article Co-authored by the Guest and Host: