The Practical CMO by Chief Outsiders

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Outperform Your Market: Embedding Horizon Growth Into Your Management Process

September 22, 2020

Tom Sween is Mark Coronna's guest on The Practical CMO

Two companies may take the same business processes or tools and adopt and implement them totally differently. Sometimes, there’s no “better or worse,” it’s more about making these tools and processes work best for you. 

Here’s an example. There are many ways small- and mid-sized businesses implement EOS/Traction management disciplines. Some use formal implementers, some contract with part-time integrators, and some try to do the whole thing themselves. Any of these approaches can work, as long as you embed the discipline into your ongoing management processes.

It’s the same outcome when businesses embed Horizon Growth planning into your management processes. There are many ways to do it, but on today’s program, I’m going to bring a guest who has done it better than any company I’ve ever used Horizon Growth with—a achieved the great results!
You’re going to want to listen to Tom H. Sween’s story.

Additional resources referred to in this program can be found here: