About The Practical CMO
If you are even a little like me, when you are looking for background on a topic or a new way of dealing with a challenge or an opportunity, you have a preference for practical guidance over academic discussions. Yes, there is a place for models and high-level approaches—I like them, too—but when I’m time-challenged and need new ideas or new ways of thinking about or solving challenges, I always look for practical tips from an experienced practitioner.
I’ve learned that a preference for practical guidance and best practices isn’t just for small- or mid-sized business execs. Even the largest corporations want a perspective from a trusted, experienced resource on how they are doing, how they compare to industry leaders, and what specific activities they can adopt to embrace continuous improvement of their Marketing and Sales programs.
My goal, as the host of “The Practical CMO,“ is simple: To provide you with relevant, timely content on issues and opportunities related to Marketing and Sales performance. I’ve managed these disciplines multiple times and I'll also bring in some excellent subject matter experts—people who share my passion for continuous improvement, growth, and innovation.
Tune in for up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance. We'll be discussing techniques like ideal customer profiles and the power they bring to improve customer acquisition. We'll discuss effective digital programs and ways to get the highest return from your Marketing and Sales investments and programs.
And, if you have a topic you’d like us to discuss, please let me know!
About our host, Mark Coronna
Mark is an Area Managing Partner & CMO for Chief Outsiders. Mark is a globally experienced executive with a track record of helping businesses diversify, grow, and adopt innovative, cost-effective, high return marketing strategies. With his experience as a Marketing, Sales, and Operations executive, Mark helps transform go-to-market programs. His passion is to help leadership teams accelerate revenues and profits.
Mark has authored over 35 articles and four eBooks on topics such as building compelling value propositions, account-based marketing, and improving lead generation and qualification using an Intelligent Sales Pipeline (https://contact.chiefoutsiders.com/improving-lead-gen-ebook)
Chief Outsiders Background
Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 850 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant.