The Practical CMO by Chief Outsiders

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Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

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Ideal Customer Profiles are definitely a “Marketing buzz” term today, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs. an Ideal Customer Profile describes the characteristics of the best customer you would like to acquire and maintain over time.

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Four Best Practices to Overcome Marketing-Sales Staffing Challenges in 2020

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What should you plan for if you are looking to add to or upgrade your Marketing or Sales management in 2020? What new challenges might you face as the talent pool changes? We'll address these key staffing questions:

  • How are expectations evolving for both companies and candidates, and are millennials really that different?
  • What will the labor market look like, overall, and what do best practices should you consider to recruit and retain staff effectively?
  • How will you find Marketing talent as Marketing continues to evolve and become more complex?
  • And what are the implications of the new role of “Chief Growth Officer?”

Join Isaac Cheifetz and me for a timely conversation—especially if staffing is on your 2020 agenda!

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High Powered Scope of ABM vs. Splatter Shot of Web Leads

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Sometimes the best way to get to know a host is to hear him as the guest. This special episode originally aired on SLMA Radio. Hosted by Tom Judge, the VP of Strategy at Direct Marketing Partners, Tom and Mark dive into ABM.

If we're going to implement account-based marketing, can it actually yield a healthy sales pipeline? 

Do you need to get a bunch of software and a bunch of staff? No. Use direct marketing methodologies and start a long-term relationship. Hear about the most targeted methodologies.

What can you do to achieve the sales pipeline you want? Mark gives some quick ways to start integrating sales and marketing immediately. Get feedback about the quality of the leads. Ask questions. Tune in to hear the conversation and useful answers.

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Fixing the Sales and Marketing Communications Fundamentals

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What should you plan for if you are looking to add to or upgrade your Marketing or Sales management in 2020? What new challenges might you face as the talent pool changes? We'll address these key staffing questions:

  • How are expectations evolving for both companies and candidates, and are millennials
    really that different
  • Will the labor market look like overall and what do best practices should you consider to
    recruit and retain staff effectively?
  • How will you find Marketing talent as Marketing continues to evolve and become more
    complex?
  • And what are the implications of the new role of “Chief Growth Officer?”

Read the rest of this entry »

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