The Practical CMO by Chief Outsiders

The Practical CMO by Chief Outsiders header image 1

GET MOVING! - The Two Most Important Words You Need to Know

tpcmo-tweet-arneson.png

There is plenty of free advice on how and what to do to manage your business through and out of the health crisis. Some of it is getting recycled pretty regularly and is starting to seem stale. I recently met Kyle Arneson when we participated in an “expert roundtable” and found Kyle’s guidance incredibly fresh and empowering. Building on his USMC background, Kyle attacks challenges just like you’d expect from a tenacious Marine. Kyle’s focus certainly encompasses best practices in planning and execution, but his focus is on business leadership—in fact, just how well leadership sets the agenda and pace.

When times are tough, the best business leaders run toward the challenge. Many won’t even use the word “challenge” to describe our current situation. They call it a “once in a lifetime opportunity.”

Does that surprise you? Listen in to learn more.

Today’s Participants:
Host: Mark Coronna, Partner & CMO, Chief Outsiders

[email protected]
www.linkedin.com/in/markcoronna/

Guest: Kyle Arneson, Founder, World Leadership Partners

www.linkedin.com/kylearneson2018/

Additional resources referred to in this program can be found here:
One of Kyle’s most influential books: “Think and Grow Rich” by Napoleon Hill
For information on Kyle’s new charity to provide dental care to veterans (Objective: Veterans
Smile), please contact Kyle on his LinkedIn site.

Outperform Your Market: Embedding Horizon Growth Into Your Management Process

Tom Sween is Mark Coronna's guest on The Practical CMO

Two companies may take the same business processes or tools and adopt and implement them totally differently. Sometimes, there’s no “better or worse,” it’s more about making these tools and processes work best for you. 

Here’s an example. There are many ways small- and mid-sized businesses implement EOS/Traction management disciplines. Some use formal implementers, some contract with part-time integrators, and some try to do the whole thing themselves. Any of these approaches can work, as long as you embed the discipline into your ongoing management processes.

It’s the same outcome when businesses embed Horizon Growth planning into your management processes. There are many ways to do it, but on today’s program, I’m going to bring a guest who has done it better than any company I’ve ever used Horizon Growth with—a achieved the great results!
You’re going to want to listen to Tom H. Sween’s story.

Additional resources referred to in this program can be found here:
https://contact.chiefoutsiders.com/horizon-growth-planning-ebook

“Internal” Networking - Your Key to Communication Success

Graham Dobbin on The Practical CMO with host Mark Coronna

Even the smallest companies can be challenged by poor internal communications. Fortune- sized enterprises? Sure. But small- and mid-sized business? Yes, it happens too often in these businesses. You might ask how and why that can happen when you have an employee base of less than 200 and everyone works in the same facility. I asked that question after observing poor communications--and the negative effects of having a workforce which is not aligned--hurt business performance—over and over.

Today’s approach to the topic of “failure to communicate” will explore an innovative way to improve communications—focusing on building an “internal” network.

Additional resources referred to in this program can be found here.

Read the rest of this entry »

Core Reasons for Poor Alignment of Sales & Marketing

Bob Lambert Part 2

 

 

This is a continuation of the conversation with Bob Lambert of Samurai Business Group, LLC. We pick up with Bob talking about the reasons poor alignment happens. He says there must be three things in place:

Understanding the goal - a clear view of your future.

Getting a strategy alignment supporting that goal

Understanding and accepting the role each person plays to get there.

Read the rest of this entry »

What Happens When Sales & Marketing Collaborate, and What Happens When They Don’t?

Bob J Lambert - Founding Partner Samurai Business Group

 

The dual challenges to both understanding the differences between Sales and Marketing and then align them for the benefit of your business don’t seem to be easy to resolve. For years, one of the most downloaded articles offered by Chief Outsiders has been the piece titled “What’s the Difference Between Sales and Marketing?”

Read the rest of this entry »

Challenges and Best Practices in Securing Investment Capital - An Investor’s Perspective

tpcmo-tweet-baldwin.png

This program is the second of a two-part series where we explore the challenges and best practices in securing the investment capital required to continue growth. We’ve been exploring challenges and best practices from two stakeholder points of view: corporate CEOs and investors. In this podcast, we’re exploring the investor’s point of view. While capital availability is always a timely topic, it is perhaps even more timely today. As the economy recovers, having ready access to expansion capital to take advantage of economic tailwinds will be critical to many businesses.

Read the rest of this entry »

Challenges and Best Practices in Securing Investment Capital - A CEO’s Perspective

tpcmo-tweet-theisen.png

   

This program is part of a two-part series where we explore challenges and best practices in securing investment capital required to continue growth. I thought it would be interesting to explore these challenges and best practices from the perspective of two stakeholders: corporate CEOs and investors. While capital availability is always a timely topic, it is perhaps even more so today as accessing the capital required for business expansion post the current economic crisis will be critical to many businesses.

Read the rest of this entry »

EOS® and TRACTION is an excellent management process, but where does the content come from?

tpcmo-tweet-lee.png

Many consider EOS®/Traction to be a best practice management discipline. Many small- and mid-sized businesses have adopted Traction to beef up their management processes as it provides a structured approach to aligning and prioritizing key initiatives and projects.

Traction only works when you have a mechanism for developing the required content. Traction implementation requires content like a one-page Marketing plan and a ten-year plan. Traction works best when paired with great content like that generated from planning approaches such as Horizon Growth, which is a best practice for planning your future revenue and profit streams.

Read the rest of this entry »

A Realistic Evaluation of EOS® - What it does and doesn’t do for your business.

tpcmo-tweet-schiferl.png

Many consider EOS®/Traction to be a best practice management discipline. Many small- and mid-sized businesses have adopted Traction to beef up their management processes as it provides a structured approach to aligning and prioritizing key initiatives and projects.

As a process, Traction doesn’t have a mechanism for developing actual content. For example, Traction implementation requires content like a one-page Marketing plan and a ten-year plan. Traction works best when paired with great content like that generated from planning approaches such as Horizon Growth, which is a best practice for planning your future revenue and profit streams.

Read the rest of this entry »

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

tpcmo-tweet-eberhardt.png

Ideal Customer Profiles are definitely a “Marketing buzz” term today, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs. an Ideal Customer Profile describes the characteristics of the best customer you would like to acquire and maintain over time.

Read the rest of this entry »

Play this podcast on Podbean App