The Practical CMO by Chief Outsiders

The Practical CMO by Chief Outsiders header image 1

What’s Going on in Healthcare Marketing?

TPCMO-tweet-fell-20211118.png

Unique markets have different levels of Marketing maturity, use different ways of going to market, have different metrics of success, and view the role of Marketing in their organizations quite differently. Sometimes, it’s too easy to get too focused on what you have traditionally done in Marketing, and also a challenge to look outside your unique market for best practices in other markets which you might adopt. In today’s program, we are going to do a deep dive into the Healthcare market, and do a temperature check on its overall health and growth prospects. We will also characterize organizations in this sector—and try to highlight best practices inside the market, but also identify best practices from other markets which might be beneficial to a Healthcare marketer.

My guest today is Deborah Fell, Area Managing Partner & CMO at Chief Outsiders. Deborah is an excellent colleague who has brought strategic marketing and dramatic improvements in Marketing programs and performance to her clients. Deborah has worked with healthcare clients in the insurance, mobile clinic, and senior living markets.

Host: Mark Coronna, Partner & CMO, Chief Outsiders

[email protected] 
Mark Coronna | LinkedIn

Guest: Deborah Fell, Area Managing Partner & CMO, Chief Outsiders

[email protected] 

What’s Going on in Industrial Marketing?

TPCMO-tweet-miller-20211028.png

Unique markets have different levels of Marketing maturity, use different ways of going to market, have different metrics of success, and view the role of Marketing in their businesses quite differently. Sometimes, it’s too easy to get too focused on what you have traditionally done in Marketing, and also a challenge to look outside your unique market for best practices in other markets which you might adopt. In today’s program, we are going to do a deep dive on the industrial businesses, and do a temperature check on their overall health and growth prospects. We will also characterize businesses in this sector—and try to highlight best practices inside the market, but also identify best practices from other markets which might be
beneficial to an industrial marketer.

My guest today is Kimberly Miller, a colleague from Chief Outsiders who has spent the better part of her career in Marketing roles in industrial companies. We'll tap into Kimberly’s industry insights as we look to offer practical guidance.

Read the rest of this entry »

Brand The “How” Not the “What”

TPCMO-tweet-bailen-202109.png

The value proposition of most businesses is based on what they do well. In many cases, focusing on what the company does--the products they make or the services they offer--is neither differentiating nor compelling. Even more problematic, many value propositions do not offer clear benefits to the problems and challenges their customers face.

In this podcast, we will discuss creating value propositions on the “how” businesses create value instead of “what” they do. Codifying, packaging, and branding a company’s service components can often deliver a message which is more compelling and differentiating. And what’s more, codifying the way customers are serviced is a great way to integrate operations,
sales, and marketing.

Read the rest of this entry »

Lies, Damned Lies, and Marketing

Atul Minocha Lies, Damned Lies and Marketing

This podcast is a very unusual, but realistic, view of what Marketing does well, and what it doesn’t do well.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated.

Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.

In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results.

Read the rest of this entry »

Intellectual Property (IP) Opportunities and Marketing: What are You Missing?

Noel Elfant on The Practical CMO, hosted by Mark Corrona from Chief Outsiders

 

This podcast offers a practical guide about how you can use the Intellectual Property (IP) you already have in your business to enhance your revenues and profits, create more competitive differentiation, make your business more attractive to business partners, and enhance your exit value.

Intellectual Property is a largely unexplored business opportunity for SMBs due to a series of myths. We are going to explode those myths with some ideas to help you drive growth and competitive advantage.

Read the rest of this entry »

Is It Time to Use Artificial Intelligence (AI) in Marketing?

tpcmo-0621-tweet-martin.png

Like many emerging technologies, artificial intelligence (AI) is making its way into the market through a number of applications. Emerging technologies are often misunderstood and misapplied early in their adoption. Even when the technology itself is ready for commercial application, individual businesses need the maturity and readiness to effectively use these newer technologies.

In this program, we are going to focus on how AI is being used in Marketing applications today. We’ll focus on what works, what doesn’t, and layout some specifics around how you can use this technology to improve your B2C and B2B Marketing programs.

Read the rest of this entry »

Four Best Practices for Ensuring Success from Start-up to Scale-up

tpcmo-tweet-trainor.png

Most business start-ups fail. The numbers are both compelling and ugly—only 10% of all business start-ups reach $1M in revenue and fewer than 1% get to $10 million.

What if you could beat the odds by employing four tested business practices? In this program, we are going to take a positive track and outline a set of proactive actions every business exec contemplating starting a business, or already actively building a new business, can adopt to beat the odds and achieve your goals.

Read the rest of this entry »

Your First Step to Becoming “More Digital”

Beth VanStory on host Mark Coronna's The Practical CMO from Chief Outsiders

 

The adoption of “digital” in your business may be an initiative you have considered but consistently tabled. With markets rebounding from COVID and with quickly forming preferences which will transform the way business is done online, you may be behind the curve. “Digital” offers increased abilities to manage your employees and your customer acquisition and relationships as online business becomes more of preference and less of an option.

But “digital” is hard to define, hard to prioritize, and often hard to execute well, following the “Business First, Digital Second” approach.

This expert session will help you structure an effective digital roadmap for your business, starting with digital marketing best practices.

Read the rest of this entry »

Amazon: Friend or Foe?

tpcmo-tweet-fikhman.png

With the pandemic impacts on many businesses, a shift to more digital marketing and digital engagement with customers is definitely a priority for many CEOs and Marketing execs. One bridge to be crossed is the shift, or addition, of ecommerce channels for products and service delivery. And the second bridge comes right after the decision to move online: should you consider Amazon a friend or a foe as part of your ecommerce strategy?

There are two parts to understanding an Amazon decision, the first an analysis of strategic fit and the second, if you decide to use Amazon’s reach and capabilities, is what form of a relationship to have with them.

Read the rest of this entry »

Customer Communications Are Evolving: Are You Ready?

Rob Johnson, RJ47 Guest on The Practical CMO from Chief Outsiders

Now that the shift to a higher percentage of remote workers looks like it will continue after the current pandemic recedes, it’s time to ask what types of communications businesses should be used for effective customer acquisition and current customer development and retention. With an anticipated, 20-30% of the post-pandemic workforce projected to work remotely, what are the most effective communications channels and content? Should we reconsider a blend of more traditional communications along with a higher mix of digital? In this program, we’ll discuss best practices and share practical ideas for managing internal and external communications.

Read the rest of this entry »

Podbean App

Play this podcast on Podbean App