Effective marketing strategy to make growth happen.

Why “The Practical CMO”?

You would expect a fractional CMO to bring strong expertise in strategy. And that’s where effective marketing starts—both in designing a growth strategy that becomes the core of your business strategy and then to develop an effective marketing strategy to make growth happen.

Effective CMOs don’t stop there, because most businesses want strong execution of the marketing strategy and plan, too. Having a strategy that identifies growth areas, understands the market and competition, and includes positioning which tells your story well are all important. What I have found, though, is that even global organizations rely on trusted CMOs for assistance.

Here’s a brief story that changed my thinking about the scope and gave birth to The Practical CMO.

Business Challenges & Needs Addressed

Over the years in varying roles including CEO/GM, CMO, CIO, Head of E-Commerce, VP of Sales & Marketing there were common challenges I was brought in to solve. I’ve had the pleasure of working in several industries including Business Services, Financial Services, Healthcare, High Tech & SaaS, as well as Industrial & Manufacturing, with teams from 0 to 250. The challenges I ran into most frequently are below.

CHALLENGE:
Flat or Declining Growth

Business requires new positioning, markets, products or services to achieve desired growth rates matching the industry and/or competitors.  Stagnation is occurring and growth objectives are not consistently being met.

Schedule with Mark
Free Resources

CHALLENGE:
Accelerated Growth

Business needs to develop and prioritize a series of incremental revenue and profit streams to grow 2-3x faster based owner/shareholder/board goals.

Schedule with Mark
Free Resources

CHALLENGE:
Poorly Performing Marketing

Marketing investments are not returning high value and do not support growth or transformation.  Random acts of marketing occur but no Marketing strategy, plan, programs, initiatives, or performance metrics exist.

Schedule with Mark
Success Stories

CHALLENGE:
Competitive Pipeline Disadvantage

Competitors are outperforming and growing faster using stronger Marketing and Sales programs and more productive demand generation and lead qualification programs.

Free Resources
Connect with Mark

CHALLENGE:
Stepping up to Digital Transformation

Use of digital technologies to create new revenue streams or to improve customer or supplier engagement.

Free Resources
Connect with Mark

EXPERTISE

Read Success Stories & Capabilities

Mark is Here To Help Your Business

Through Experience, Versaility, Creativity, Integrity & Innovation

Let’s get started