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Ditch Your Sales Funnel

DITCH THE SALES FUNNEL and GROW REVENUE FASTER, MORE PROFITABLY The model of a “funnel” to represent a sales pipeline is ripe for

Introducing Horizon Zero

THE NEW “GROWTH KID” ON THE BLOCK: INTRODUCING HORIZON (ZERO) Since the introduction of Horizon Growth planning in the late 1990’s, businesses which

ROL vs. ROI

“WHEN IS RETURN ON LEARNING (ROL) MORE IMPORTANT THAN ROI?” If you completed a class on finance and accounting, you are likely familiar

Screwing Up Value Propositions

SEVEN (7) WAYS NOT TO SCREW UP YOUR VALUE PROPOSITION Screwing up value propositions creates a critical risk to the health and growth

“Big M” Marketing

What do Bob Dylan, Soundboards, and "Big M" Marketing Have in Common? My wife has always been a huge Bob Dylan fan.  Me

The Value of Lead Customers

A Best Marketing Practice: Cultivating "Lead" Customer Relationships for Breakthrough Products and Services It’s been many years since I learned what a “lead”

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FAITH WORKS!

Learn from the Wise Men

It’s good to have wisdom. Biblically, the person with the most wisdom in the bible, other than Jesus, was Solomon. 1 Kings 4:29

Thanksgiving Facts and Fiction

How many Pilgrims made the journey to America? Around 102 passengers, 30 crew What was the name of their ship? Mayflower What port

THE PRACTICAL CMO PODCAST REPLAYS

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