The Value of Lead Customers

A Best Marketing Practice: Cultivating "Lead" Customer Relationships for Breakthrough Products and Services It’s been many years since I learned what a “lead” customer is, and how to build lead customer relationships to build confidence and reduce risks of new product or service launches.  The concept of a lead customer, or lead user, is probably one of the most beneficial

2022-08-16T03:29:52+05:00May 13, 2022|Articles|

What do Dynamic Value Hierarchies and Power Windows Have in Common?

Do you ever wonder how power windows on cars and trucks came about?  Try to buy a vehicle with hand crank windows today.  Good luck with that. The story of power windows is also a story about value hierarchies.  Value hierarchies are graphic depictions of your value proposition.  Value hierarchies are usually organized as pyramids with three tiers of value.

2022-08-16T03:01:58+05:00December 2, 2021|Articles|
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