The Value of Lead Customers

A Best Marketing Practice: Cultivating "Lead" Customer Relationships for Breakthrough Products and Services It’s been many years since I learned what a “lead” customer is, and how to build lead customer relationships to build confidence and reduce risks of new product or service launches.  The concept of a lead customer, or lead user, is probably one of the most beneficial

2022-08-16T03:29:52+05:00May 13, 2022|Articles|
Go to Top