Manufacturing and Marketing for Growth

Everyone’s Thinking About the Economy We keep hearing about a possible recession, which makes small to medium size businesses (SMBs) in any industry understandably nervous. We forget that the economy cannot grow forever and that up-and-down economic cycles occur historically. With the eventuality of an economic downcycle, your business model cannot only be to operate in good times and wait

2023-10-18T23:48:55+05:00July 18, 2023|Articles|

Setting a manufacturing business apart with personal marketing technologies

Targeted marketing of fabrication production capabilities can be the key to differentiated growth. In 1993, Don Peppers and Martha Rogers introduced a new concept that became the foundation for many of today’s marketing programs. Their book, “The One to One Future: Building Relationships One Customer At A Time,” has become a classic reference for personalized marketing and sales. One industry expert summarized

2023-10-18T23:48:47+05:00July 12, 2023|Articles|

Growth Markets are Critical to Your Success, Especially When the Economy Tanks

INTRODUCTION No one knows whether U.S. manufacturers will face a major recession, or a more moderate economic slowdown, in the next two years. The Federal Reserve cannot confidently project our economic performance over this period. ITR Economics, a private blue-chip company that makes its livelihood off economic forecasts, has projected an economic slowdown for 2023 for several years. In our

2023-10-18T23:48:38+05:00May 20, 2023|Articles|
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