Building Compelling VAlue Propositions to Drive GrowthValue propositions – officially defined as “an innovation, service, or feature intended to make a company or product attractive to customers” — are critical to the health and growth of your business. Precisely how critical you consider them in this regard is a function of personal experience.

In this ebook, I share a best practices discussion with practical guidance on building a compelling value proposition. The chapters in this eBook will offer deep dives on different aspects of value propositions, and provide you with proven do’s and don’ts.