Value propositions – officially defined as “an innovation, service, or feature intended to make a company or product attractive to customers” -- are critical to the health and growth of your business. Precisely how critical you consider them in this regard is a function of personal experience. In this ebook, I share a best practices discussion with practical guidance
While many of us desire the latest technology and aesthetics, there’s no way we can operate our machines without a powerful and well-maintained engine. We just can’t get to our destination without it. The same principle, while seemingly simple, applies to your company’s growth strategy. Ironically, filling the machine up with the right gas, and keeping it from breaking
Whatever the driver, creating a sustainable growth engine for every company is the only way to see results – and it’s more than just an annual growth plan or an intriguing digital marketing strategy. Accordingly, to succeed in your marketplace over the long term, companies must shift their thinking and implement the appropriate combination of revenue growth planning, processes,
We wouldn’t call a traditional marketing and sales funnel either a strategy or a relevant tactic based on how most companies use it today. And, that’s why we are declaring it dead. There’s simply a better way of thinking and operating and we are calling it an Intelligent Sales Pipeline™, a new process for proactively managing lead generation and
There are four major business improvement opportunities and related benefits enabled by digital technologies: 1. Improve your business strategy and business model 2. Improve your distribution channel presence and performance 3. Improve your customers’ experiences 4. Improve your supply chain performance Download our ebook to learn how to start building your digital growth engine today. PDF Download