SEVEN (7) WAYS NOT TO SCREW UP YOUR VALUE PROPOSITION Screwing up value propositions creates a critical risk to the health and growth of your business. How important you think they are might be colored by your personal experience. For me, a value proposition is a powerful summary of who you are and what you offer. It defines what is
While many of us desire the latest technology and aesthetics, there’s no way we can operate our machines without a powerful and well-maintained engine. We just can’t get to our destination without it. The same principle, while seemingly simple, applies to your company’s growth strategy. Ironically, filling the machine up with the right gas, and keeping it from breaking
“WHAT DO YOGI BERRA, GARTNER RESEARCH, AND THE BUSINESS ADOPTION OF MOBILE TECHNOLOGIES HAVE IN COMMON?” Of all the memorable lines that Yogi Berra is known for my favorite is: “It’s déjà vu all over again.” The application of déjà vu to business adoption of innovative emerging technologies seems to actually express what Yogi might as well have been trying
Whatever the driver, creating a sustainable growth engine for every company is the only way to see results – and it’s more than just an annual growth plan or an intriguing digital marketing strategy. Accordingly, to succeed in your marketplace over the long term, companies must shift their thinking and implement the appropriate combination of revenue growth planning, processes,
Manufacturing Technology Insights I don’t agree with people who express “grow or die” statements. But there are numerous reasons to have a clear view of the growth roadmap for your manufacturing business. Here are a few reasons you need a growth roadmap—and hopefully, a diversified growth roadmap. Over time, every business’ core products and markets will start to become less
John C. Maxwell, the American author, speaker, and pastor who has written many books on leadership has a wonderful quote about growth that says: “Change is inevitable, growth is optional.” There may be another version of this we should be paying attention to, and I think that version is: “Change is inevitable, so is an economic slowdown.” With the long
There are four major business improvement opportunities and related benefits enabled by digital technologies: 1. Improve your business strategy and business model 2. Improve your distribution channel presence and performance 3. Improve your customers’ experiences 4. Improve your supply chain performance Download our ebook to learn how to start building your digital growth engine today. PDF Download
High Leverage Marketing: Inoculate Your Business Against a Virus-Driven Economic Slowdown - A 10-Step Practical Guide “Things which are easy to do are also easy not to do.” Think about it. Most days, it’s easy to get up ten minutes earlier in the morning and have some quiet time, but it’s also easy to hit the snooze button and stay
