Whatever the driver, creating a sustainable growth engine for every company is the only way to see results – and it’s more than just an annual growth plan or an intriguing digital marketing strategy. Accordingly, to succeed in your marketplace over the long term, companies must shift their thinking and implement the appropriate combination of revenue growth planning, processes,
Manufacturing Technology Insights I don’t agree with people who express “grow or die” statements. But there are numerous reasons to have a clear view of the growth roadmap for your manufacturing business. Here are a few reasons you need a growth roadmap—and hopefully, a diversified growth roadmap. Over time, every business’ core products and markets will start to become less
We wouldn’t call a traditional marketing and sales funnel either a strategy or a relevant tactic based on how most companies use it today. And, that’s why we are declaring it dead. There’s simply a better way of thinking and operating and we are calling it an Intelligent Sales Pipeline™, a new process for proactively managing lead generation and
John C. Maxwell, the American author, speaker, and pastor who has written many books on leadership has a wonderful quote about growth that says: “Change is inevitable, growth is optional.” There may be another version of this we should be paying attention to, and I think that version is: “Change is inevitable, so is an economic slowdown.” With the long
There are four major business improvement opportunities and related benefits enabled by digital technologies: 1. Improve your business strategy and business model 2. Improve your distribution channel presence and performance 3. Improve your customers’ experiences 4. Improve your supply chain performance Download our ebook to learn how to start building your digital growth engine today. PDF Download
High Leverage Marketing: Inoculate Your Business Against a Virus-Driven Economic Slowdown - A 10-Step Practical Guide “Things which are easy to do are also easy not to do.” Think about it. Most days, it’s easy to get up ten minutes earlier in the morning and have some quiet time, but it’s also easy to hit the snooze button and stay
Do you ever wonder how power windows on cars and trucks came about? Try to buy a vehicle with hand crank windows today. Good luck with that. The story of power windows is also a story about value hierarchies. Value hierarchies are graphic depictions of your value proposition. Value hierarchies are usually organized as pyramids with three tiers of value.
