The Practical CMO by Chief Outsiders

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Challenges and Best Practices in Securing Investment Capital - A CEO’s Perspective

May 27, 2020



This program is part of a two-part series where we explore challenges and best practices in securing investment capital required to continue growth. I thought it would be interesting to explore these challenges and best practices from the perspective of two stakeholders: corporate CEOs and investors. While capital availability is always a timely topic, it is perhaps even more so today as accessing the capital required for business expansion post the current economic crisis will be critical to many businesses.

Additional resources referred to in this program can be found here:

Original eBook written by the Host

Lifesprk investment announcement


The Practical CMO is sponsored by Chief Outsiders. Chief Outsiders is an Executives-as-a-Service firm. We have placed over 850 CMOs into client companies.

Our mission is to help companies with their growth challenges by providing a CMO to crystalize the growth strategy and get the growth plan implemented. Chief Outsiders brings the discipline of marketing to companies who’ve never had a VP of Marketing or CMO in the executive suite. CEOs often engage them when they are frustrated with their organization’s ability to implement their vision for growth. Their objective is not to place a permanent CMO into the organization, but to get the marketing function working, and then leave a strong foundation for clients to operate.

Chief Outsiders, we're here when you need an interim, highly qualified C-Suite solution. Let us help lessen your frustration - visit