The Practical CMO by Chief Outsiders

The Practical CMO by Chief Outsiders header image 1

Fixing the Sales and Marketing Communications Fundamentals

January 15, 2020


What should you plan for if you are looking to add to or upgrade your Marketing or Sales management in 2020? What new challenges might you face as the talent pool changes? We'll address these key staffing questions:

  • How are expectations evolving for both companies and candidates, and are millennials
    really that different
  • Will the labor market look like overall and what do best practices should you consider to
    recruit and retain staff effectively?
  • How will you find Marketing talent as Marketing continues to evolve and become more
  • And what are the implications of the new role of “Chief Growth Officer?”

About our guest, Matt McKnight:

Matt is the President and Founder of McKnight Advisors LLC, a Sales Xceleration Partner.  His firm helps customers launch, expand or improve their sales operations to accelerate revenue growth.  With a 30-year history of sales leadership, Matt has extensive experience and success in start-up, private and public companies.  His company’s approach is based on accountability, transparency, integrity, and trust focusing on the people, process and strategy to achieve sustained growth for its customers.

Matt McKnight can be reached at 847.867.5963 and at [email protected]


This show is brought to you by Chief Outsiders:

Chief Outsiders is an Executives-as-a-Service firm. Our CMOs have worked on the management teams of over 850 companies. Our mission is to help companies with their growth challenges by providing a CMO  to crystalize the growth strategy and get the growth plan implemented.

Chief Outsiders brings the discipline of marketing to companies who’ve never had a VP of Marketing or CMO in the executive suite.

CEOs often engage them when they are frustrated with their organization’s ability to implement their vision for growth.

Their objective is not to place a permanent CMO into the organization, but to get the marketing function working, and then leave a strong foundation for clients to operate.


Chief Outsiders, we're here when you need an interim, highly qualified C-Suite solution. Let us help lessen your frustration - visit