The Practical CMO by Chief Outsiders

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What Happens When Sales & Marketing Collaborate, and What Happens When They Don’t?

July 22, 2020

Bob J Lambert - Founding Partner Samurai Business Group


The dual challenges to both understanding the differences between Sales and Marketing and then align them for the benefit of your business don’t seem to be easy to resolve. For years, one of the most downloaded articles offered by Chief Outsiders has been the piece titled “What’s the Difference Between Sales and Marketing?”


Understanding the differences between these two disciplines and ensuring that they work closely together can be the difference between industry-leading growth and being an industry laggard. It is an important topic, and we are going to lay out the argument for you as we share two points of view based on our experiences as Sales and Marketing executives. While revenue and profit performance are always timely topics, they are even more timely today. As the economy recovers, having an efficient and effective go-to-market model ready to take advantage of economic tailwinds will be critical to many businesses. And for many businesses, their opportunities coming out of the health crisis will look quite different than those they had on their working list when this year started.


Additional resources referred to in this program can be found here: Original eBook written by the Host on an Intelligent Sales Pipeline : Improving Lead Gen eBook