THE NEW “GROWTH KID” ON THE BLOCK: INTRODUCING HORIZON (ZERO) Since the introduction of Horizon Growth planning in the late 1990’s, businesses which have successfully understood and adopted this multi-year approach to generation of new revenue and profit streams have realized the benefits of forward planning. Horizon Growth planning was introduced in 1999 in a book titled The Alchemy of
Value propositions – officially defined as “an innovation, service, or feature intended to make a company or product attractive to customers” -- are critical to the health and growth of your business. Precisely how critical you consider them in this regard is a function of personal experience. In this ebook, I share a best practices discussion with practical guidance
While many of us desire the latest technology and aesthetics, there’s no way we can operate our machines without a powerful and well-maintained engine. We just can’t get to our destination without it. The same principle, while seemingly simple, applies to your company’s growth strategy. Ironically, filling the machine up with the right gas, and keeping it from breaking
BUSINESS STRATEGY, DIGITAL STRATEGY, and “THE ROAD NOT TAKEN” by ROBERT FROST Many of you probably read Robert Frost’s “The Road Not Taken” somewhere in your educational career. It’s a short poem of four stanzas and 20 lines total. For a poem so brief, it’s surprising that Frost’s famous work is so powerful yet often misinterpreted. If you can’t recall
Whatever the driver, creating a sustainable growth engine for every company is the only way to see results – and it’s more than just an annual growth plan or an intriguing digital marketing strategy. Accordingly, to succeed in your marketplace over the long term, companies must shift their thinking and implement the appropriate combination of revenue growth planning, processes,
Manufacturing Technology Insights I don’t agree with people who express “grow or die” statements. But there are numerous reasons to have a clear view of the growth roadmap for your manufacturing business. Here are a few reasons you need a growth roadmap—and hopefully, a diversified growth roadmap. Over time, every business’ core products and markets will start to become less
We wouldn’t call a traditional marketing and sales funnel either a strategy or a relevant tactic based on how most companies use it today. And, that’s why we are declaring it dead. There’s simply a better way of thinking and operating and we are calling it an Intelligent Sales Pipeline™, a new process for proactively managing lead generation and
John C. Maxwell, the American author, speaker, and pastor who has written many books on leadership has a wonderful quote about growth that says: “Change is inevitable, growth is optional.” There may be another version of this we should be paying attention to, and I think that version is: “Change is inevitable, so is an economic slowdown.” With the long
There are four major business improvement opportunities and related benefits enabled by digital technologies: 1. Improve your business strategy and business model 2. Improve your distribution channel presence and performance 3. Improve your customers’ experiences 4. Improve your supply chain performance Download our ebook to learn how to start building your digital growth engine today. PDF Download
High Leverage Marketing: Inoculate Your Business Against a Virus-Driven Economic Slowdown - A 10-Step Practical Guide “Things which are easy to do are also easy not to do.” Think about it. Most days, it’s easy to get up ten minutes earlier in the morning and have some quiet time, but it’s also easy to hit the snooze button and stay