Is it time to use artificial intelligence (AI) in marketing? Like many emerging technologies, artificial intelligence (AI) is making its way into the market through several applications. Emerging technologies are often misunderstood and misapplied early in their adoption. Even when the technology itself is ready for commercial application, individual businesses need the maturity and readiness to use these newer technologies effectively.
In this program, we will focus on how AI is being used in Marketing applications today. We’ll focus on what works and what doesn’t and lay out some specifics around how you can use this technology to improve your B2C and B2B Marketing programs.
Host: Mark Coronna
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Guest: Christa Martin, Fractional CMO, Chief Outsiders
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