There are many opportunities to combine the benefits of Intellectual Property (IP) and marketing. This podcast offers a practical guide on using the Intellectual Property (IP) you already have in your business to increase your revenues and profits, create more competitive differentiation, make your business more attractive to business partners, and enhance your exit value.

Intellectual Property is a largely unexplored business opportunity for SMBs due to a series of myths. We are going to explode those myths with some ideas to help you drive growth and competitive advantage. Listen to the episode, “Intellectual Property (IP) Opportunities and Marketing: What are You Missing?” with guest Noel Elfant to learn more.


Today’s Participants:
Host: Mark Coronna, Founder & CEO, The Practical CMO
Connect with Mark on LinkedIn

Guest: Noel Elfant, Principal Attorney, General Counsel Practice LLC


About Mark’s Guest:

Noel Elfant is the founding member and principal attorney of General Counsel Practice LLC. GC Practice delivers general counsel services to individuals and companies that require business-focused, operationally oriented legal advice of seasoned general counsel on a cost-effective, less than full-time basis. Noel was the first general counsel, corporate secretary, and chief compliance officer for Zebra Technologies Corporation, a publicly held manufacturer and marketer of bar code and RFID technologies. Most recently he served as the general counsel for the North American operations of DeLaval Inc. a Swedish manufacturer of dairy farm equipment and cleaning chemicals for the food processing industry and part of the multi-billion-dollar, privately-held Tetra Laval Group. He began his career in the corporate and securities department of McDermott, Will&Emery before joining the legal department at Fortune Brands, Inc., a consumer products conglomerate. Noel earned his JD degree from Northwestern University School of Law and his BA degree from UCLA. He is licensed in Illinois, Wisconsin, and Ohio. Noel is married to Susy, they live in Northbrook, Illinois, and they have three adult children.