Ideal Customer Profiles are definitely a “Marketing buzz” term today, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs. An Ideal Customer Profile describes the characteristics of the best customer you want to acquire and maintain over time.
If you were a direct marketer or an e-commerce guru, you would recognize this type of relationship as having high customer lifetime value, giving you the highest revenue and profitability over the longest relationship time.
We’re going to discuss how to practically implement the concept of an Ideal Customer Profile and talk about why it’s important, as well as how it can dramatically impact your business when applied to your Marketing and Sales programs.
