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Introducing Horizon Zero
THE NEW “GROWTH KID” ON THE BLOCK: INTRODUCING HORIZON (ZERO) Since the introduction of Horizon Growth planning in the late 1990’s, businesses which
ROL vs. ROI
“WHEN IS RETURN ON LEARNING (ROL) MORE IMPORTANT THAN ROI?” If you completed a class on finance and accounting, you are likely familiar
Screwing Up Value Propositions
SEVEN (7) WAYS NOT TO SCREW UP YOUR VALUE PROPOSITION Screwing up value propositions creates a critical risk to the health and growth
“Big M” Marketing
What do Bob Dylan, Soundboards, and "Big M" Marketing Have in Common? My wife has always been a huge Bob Dylan fan. Me
The Value of Lead Customers
A Best Marketing Practice: Cultivating "Lead" Customer Relationships for Breakthrough Products and Services It’s been many years since I learned what a “lead”
Business vs. Digital Strategy
BUSINESS STRATEGY, DIGITAL STRATEGY, and “THE ROAD NOT TAKEN” by ROBERT FROST Many of you probably read Robert Frost’s “The Road Not Taken”
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FAITH WORKS!
All God’s People Have a Place in the Choir
If you remember A Prairie Home Companion radio show, you might remember a regular performer named Bill Staines. Bill passed away in December,
Learn from the Wise Men
It’s good to have wisdom. Biblically, the person with the most wisdom in the bible, other than Jesus, was Solomon. 1 Kings 4:29
Spiritual Resolutions – Time to Renew in ’22
We’re into January, and, like many people, you may have made resolutions for things you want to accomplish in 2022. An estimated 74%
THE PRACTICAL CMO PODCAST REPLAYS
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