Building Compelling Value Propositions to Drive Growth

Value propositions – officially defined as “an innovation, service, or feature intended to make a company or product attractive to customers” -- are critical to the health and growth of your business. Precisely how critical you consider them in this regard is a function of personal experience. In this ebook, I share a best practices discussion with practical guidance

2022-08-18T02:48:15+05:00June 19, 2022|eBooks|

Driving Your Business Forward

While many of us desire the latest technology and aesthetics, there’s no way we can operate our machines without a powerful and well-maintained engine. We just can’t get to our destination without it. The same principle, while seemingly simple, applies to your company’s growth strategy. Ironically, filling the machine up with the right gas, and keeping it from breaking

2022-08-18T02:55:02+05:00May 19, 2022|eBooks|

Deja Vu

“WHAT DO YOGI BERRA, GARTNER RESEARCH, AND THE BUSINESS ADOPTION OF MOBILE TECHNOLOGIES HAVE IN COMMON?” Of all the memorable lines that Yogi Berra is known for my favorite is: “It’s déjà vu all over again.”  The application of déjà vu to business adoption of innovative emerging technologies seems to actually express what Yogi might as well have been trying

2022-08-16T03:24:35+05:00April 13, 2022|Articles|

Diversification-The Big Growth Driver for Manufacturers

Manufacturing Technology Insights I don’t agree with people who express “grow or die” statements. But there are numerous reasons to have a clear view of the growth roadmap for your manufacturing business. Here are a few reasons you need a growth roadmap—and hopefully, a diversified growth roadmap. Over time, every business’ core products and markets will start to become less

2022-08-16T03:14:31+05:00March 13, 2022|Articles|

Ten Steps to Inoculate Your Business

High Leverage Marketing: Inoculate Your Business Against a Virus-Driven Economic Slowdown - A 10-Step Practical Guide “Things which are easy to do are also easy not to do.”  Think about it. Most days, it’s easy to get up ten minutes earlier in the morning and have some quiet time, but it’s also easy to hit the snooze button and stay

2022-08-16T03:06:20+05:00January 13, 2022|Articles|
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