ROL vs. ROI
“WHEN IS RETURN ON LEARNING (ROL) MORE IMPORTANT THAN ROI?” If you completed a class on finance and accounting, you are likely familiar with Return on Investment (ROI). Are you ready to take the pop quiz
Screwing Up Value Propositions
SEVEN (7) WAYS NOT TO SCREW UP YOUR VALUE PROPOSITION Screwing up value propositions creates a critical risk to the health and growth of your business. How important you think they are might be colored by
“Big M” Marketing
What do Bob Dylan, Soundboards, and "Big M" Marketing Have in Common? My wife has always been a huge Bob Dylan fan. Me too, but not like her. Years ago she bought Dylan tickets in the
The Value of Lead Customers
A Best Marketing Practice: Cultivating "Lead" Customer Relationships for Breakthrough Products and Services It’s been many years since I learned what a “lead” customer is, and how to build lead customer relationships to build confidence and
Business vs. Digital Strategy
BUSINESS STRATEGY, DIGITAL STRATEGY, and “THE ROAD NOT TAKEN” by ROBERT FROST Many of you probably read Robert Frost’s “The Road Not Taken” somewhere in your educational career. It’s a short poem of four stanzas and
Deja Vu
“WHAT DO YOGI BERRA, GARTNER RESEARCH, AND THE BUSINESS ADOPTION OF MOBILE TECHNOLOGIES HAVE IN COMMON?” Of all the memorable lines that Yogi Berra is known for my favorite is: “It’s déjà vu all over again.”